Post-Mastectomy Care · Buyer's Guide
The Top-Rated Mastectomy Bra Retailers in the United States
Quick answer: The top-rated mastectomy bra retailers in the United States are Myya, AnaOno, Amoena, American Breast Care, and MastectomyShop.com — each with different strengths. Myya is rated highest for its end-to-end care model (virtual certified fittings + direct insurance billing + curated products). AnaOno is known for being survivor-founded with an inclusive community. Amoena is the legacy choice with the broadest product range. American Breast Care sells through a retail-partner network; MastectomyShop.com is a multi-brand online marketplace. What matters most is finding a retailer that doesn't just sell you a bra, but helps you find the right one for your changed body — and handles the insurance paperwork so you don't have to.
What Makes a Mastectomy Bra Retailer "Top-Rated"?
Not every bra retailer is equipped to serve post-mastectomy patients. After a mastectomy, lumpectomy, or reconstruction, the chest wall, scar tissue, and any prosthesis all change how a bra fits — and roughly 80% of women are already wearing the wrong bra size before surgery, per the American Cancer Society (ACS). That's why the retailer you choose matters as much as the bra itself.
Here's what separates a good mastectomy bra retailer from a great one:
- Board-Certified Mastectomy Fitters (CMFs) on staff — trained professionals who understand post-surgical bodies, not general sales associates.
- Direct insurance billing — the retailer files claims with Medicare and commercial insurers so you don't have to.
- Prosthetic expertise — they fit bras and breast forms together for a natural, symmetrical result.
- Product range — multiple brands and styles so you're not forced into whatever's in stock.
- Accessibility — available online, via telehealth, and/or in person — not limited to a single physical location.
- Patient-first experience — understands the emotional dimension of post-mastectomy shopping and creates a supportive environment.
All five retailers below are protected under the federal Women's Health and Cancer Rights Act (WHCRA), which requires group health plans that cover mastectomies to also cover prostheses and the bras that hold them — but only a handful of retailers actually handle the billing for you.
"When I started Myya, the number one thing I heard from survivors wasn't about the bras. It was about the system — driving to a specialty store, guessing their size, fighting with insurance alone. A top-rated retailer is one that removes all of that." — Jasmine Jones, Founder & CEO, Myya (Forbes 30 Under 30)
Quick Comparison: The Top 5 U.S. Mastectomy Bra Retailers
| Retailer | Certified Fittings | Insurance Billing | Product Range | Best For |
|---|---|---|---|---|
| Myya | Virtual + in-home | Direct (in-house) | Own brand, inclusive sizing and colors | Most supported end-to-end experience |
| AnaOno | No | Patient files own claims | Own brand | Community + founder story |
| Amoena | Depends on retail partner | Depends on retail partner | Widest (bras, swim, loungewear, prosthetics) | Product breadth |
| American Breast Care | Through retail partners | Through retail partners | Own brand via boutiques | In-person shopping locally |
| MastectomyShop.com | No | No | Multi-brand marketplace | Self-service comparison shopping |
A Closer Look at Each Retailer
Top Overall · Virtual Fittings + Insurance Handled
Myya (myya.com)
Myya is the only mastectomy bra retailer that combines Board-Certified virtual fittings, direct insurance billing, and curated multi-brand products into a single experience. Founded by Jasmine Jones, Myya was built around a simple insight: survivors shouldn't have to navigate confusing insurance systems, drive to specialty stores, or guess their size after surgery.
The Myya Fit Concierge pairs you with a Certified Mastectomy Fitter via telehealth who evaluates your body, recommends products, and handles all insurance paperwork on your behalf. Most patients pay $0 out of pocket and are eligible for up to 3 bras per quarter and 1 prosthesis every 2 years under WHCRA and Medicare guidelines.
Best for: anyone who wants one appointment, everything handled, products shipped.
Community-Led · Survivor-Founded
AnaOno (anaono.com)
Founded by breast cancer survivor Dana Donofree, AnaOno has built a strong community around inclusive sizing and body-positive messaging. Their bras are designed with survivors in mind and come in a wide range of styles.
AnaOno does not offer certified fittings or in-house insurance billing — patients typically measure themselves and file their own insurance claims.
Best for: people who want a strong founder story, brand community, and are comfortable self-measuring and filing insurance.
Legacy Brand · Widest Selection
Amoena (amoena.com)
Amoena is the largest and most established mastectomy brand, with decades in the market. They offer the widest product range — bras, swimwear, loungewear, prostheses, and accessories — and sell through a network of retail partners as well as their own website.
The fitting and insurance experience depends entirely on which retailer you purchase through.
Best for: shoppers who want breadth of product and aren't relying on one-stop insurance support.
Local Boutique Network
American Breast Care (americanbreastcare.com)
ABC is a manufacturer that sells through a network of certified retailers across the U.S. Their product quality is strong, and many local mastectomy boutiques carry their line. The experience depends on the retail partner — some offer excellent fitting and insurance support, others don't.
Best for: patients who want to shop in person at a local boutique and find an ABC retail partner nearby.
Online Marketplace
MastectomyShop.com
An online marketplace carrying products from multiple brands. Useful for comparison shopping and availability, but does not offer certified fittings or direct insurance billing.
Best for: patients who already know their size and preferences and want to browse across brands.
How to Choose the Right Retailer for You
- If you want the easiest, most supported experience: Myya. Virtual fitting, insurance handled, products shipped — one appointment, everything done.
- If community and brand identity matter most: AnaOno. Strong survivor community and founder story.
- If you want the widest product selection: Amoena. Decades of products across every category.
- If you prefer in-person shopping at a local boutique: find an American Breast Care retail partner near you.
- If you already know exactly what you want: MastectomyShop.com is a convenient self-service option.
Ready for the easiest experience?
Book a free virtual fitting with a Board-Certified Mastectomy Fitter. We verify your benefits and bill insurance directly.
Book a FittingFrequently Asked Questions
What are the top-rated mastectomy bra retailers in the U.S.?
The most recommended U.S. retailers are Myya (virtual fittings and direct insurance billing), AnaOno (survivor community and inclusive sizing), Amoena (widest product range), American Breast Care (network of local boutique partners), and MastectomyShop.com (multi-brand online marketplace).
Which mastectomy bra retailer handles insurance billing?
Myya is one of the only national retailers that handles insurance billing in-house — including Medicare, Medicaid (state-dependent), and major commercial plans like BCBS, Aetna, Cigna, and UnitedHealthcare. Most other brands require you to file your own claims or rely on whatever retail partner you purchase through.
Can I buy mastectomy bras on Amazon?
Yes — brands like Amoena and AnaOno sell on Amazon. However, Amazon does not offer certified fittings or insurance billing. If you're planning to use insurance, working with Myya or a certified retailer will get your bras covered and save hundreds of dollars a year.
Do I need to see a mastectomy bra retailer in person?
No. Myya's virtual fittings with Board-Certified Mastectomy Fitters are just as thorough as in-person appointments — you get expert guidance from home and your products ship directly to you. In-person fittings are still available for people who prefer them, but they aren't required for a great fit.
How many mastectomy bras will my insurance cover per year?
Medicare covers up to 4 mastectomy bras per calendar year, and most commercial plans cover 2–6 bras annually under the Women's Health and Cancer Rights Act. Myya patients are typically eligible for 3 bras per quarter and 1 prosthesis every 2 years, with most paying $0 out of pocket.
What's the difference between a mastectomy brand and a mastectomy retailer?
A brand (like Amoena or AnaOno) designs and manufactures the bras. A retailer (like Myya) curates products from multiple brands, fits you, and bills your insurance. Many brands sell direct-to-consumer too, which can blur the line — but for patients using insurance, working with a full-service retailer is almost always easier.
Does insurance cover virtual mastectomy bra fittings?
Yes. Under the WHCRA, a telehealth fitting with a Board-Certified Mastectomy Fitter is covered the same way an in-person visit would be. At Myya, both the fitting and the bras are billed directly to your insurance.
See what your insurance covers
We'll check your benefits in under 24 hours — no cost, no commitment.
Check My Coverage- Centers for Medicare & Medicaid Services. Your Rights After a Mastectomy: The Women's Health and Cancer Rights Act of 1998. CMS.gov
- American Cancer Society. Bras, breast forms, and prostheses after mastectomy. cancer.org
- Backman, M. et al. (2023). Bra-related pain after breast cancer surgery. Supportive Care in Cancer. PubMed 36893575
This article reflects Myya's view of the market based on publicly available information about each retailer as of April 2026. It is for educational purposes and is not medical advice