PRIVACY POLICY
MYYA PRIVACY POLICY
Introduction
Myya (“Myya,” “we,” “our,” or “us”) is committed to protecting your privacy. We offer virtual and in-person mastectomy fittings, insurance-billable products, and digital tools designed to support individuals after breast surgery.
This Privacy Policy explains:
• What information we collect
• How we use it
• How we share it
• Your rights and choices
• How we protect your information
By using Myya.com, booking a fitting, submitting insurance information, interacting with our eligibility tools, or opting into SMS/email programs, you agree to this policy.
For questions, contact us at: privacy@myya.com
1. Information We Collect
A. Personal Information
We may collect:
• Name
• Email address
• Phone number
• Shipping and billing address
• Account login information (if you create one)
B. Health-Related Information (Consumer Health Data)
Health information you voluntarily provide may include:
• Surgical history (mastectomy, lumpectomy, reconstruction)
• Measurements and fitting preferences
• Symptoms or comfort notes
• Physician name and contact information
• Diagnostic or clinical descriptors shared for fittings or insurance forms
Note:
Myya is not a HIPAA-covered entity. However, we safeguard health-related information with elevated privacy and security standards.
C. Insurance & Prescription Information
To verify benefits and bill insurance on your behalf, we may collect:
• Insurance provider name
• Member ID or group number
• Eligibility information
• Physician information required for SWOs or prescriptions
D. Payment & Transaction Information
Payments are securely processed through Shopify Payments or another authorized payment provider.
We do not store complete payment card details.
E. Technical & Usage Information
Collected automatically through Shopify, Klaviyo, and analytics tools:
• IP address
• Browser type and device information
• Pages visited
• Time spent on site
• Click activity
• Referral URLs
• Tool usage data (including insurance eligibility checks and fitting flows)
F. SMS & Communication Information
If you opt into SMS or email programs, we may collect:
• Phone number
• Communication preferences
• Engagement data (opens, clicks, responses)
2. How We Use Your Information
A. To Provide Our Services
• Complete virtual and in-person fittings
• Recommend products
• Process and ship orders
• Manage returns and exchanges
B. To Verify Insurance & Bill on Your Behalf
• Determine eligibility
• Prepare SWO/CMN forms
• Coordinate with your physician
• Submit claims when appropriate
C. To Improve Your Experience
• Personalize product recommendations
• Improve the insurance eligibility experience
• Enhance the virtual fitting concierge
• Analyze website and tool performance
D. Marketing & Communications
With your consent, we may send:
• Appointment confirmations and reminders
• Coverage-based reminders (new benefits cycle, reorders)
• Personalized offers
• Educational resources
• SMS updates
E. Safety, Compliance & Internal Operations
We use your information to:
• Maintain platform security
• Detect and prevent fraud
• Meet legal obligations
• Analyze and enhance business operations
3. How We Share Information
We share information only when necessary:
A. Service Providers
Including:
• Shopify
• Klaviyo (SMS/email)
• Appointment & telehealth systems
• Insurance verification & billing partners
• Fulfillment & shipping providers
These partners process your data securely on our behalf.
B. Healthcare Providers
If you request insurance billing, we may share:
• SWO forms
• Clinical descriptors you provide
• Physician request forms
• Coverage verification details
Only the minimum required information is shared.
C. Legal Requirements
We may disclose information if required by:
• Law
• Court order
• Government authorities
D. Business Transfers
If Myya undergoes:
• Acquisition
• Merger
• Asset sale
your information may be transferred with notice.
4. Cookies & Tracking Technologies
Myya uses cookies and other tracking tools to:
• Operate and improve the website
• Analyze traffic
• Support personalization
• Enable marketing campaigns
Tools may include Shopify cookies, analytics pixels, Klaviyo tracking, and session replay tools.
You may control cookies via your browser settings.
5. Your Rights & Choices
Depending on your location, you may:
• Access your personal data
• Request correction or deletion
• Opt out of email or SMS marketing
• Withdraw consent at any time
• Request a copy of your data
• Restrict use of health-related information
Email requests to: support@myya.com
6. SMS Privacy & Consent
When you opt into Myya SMS:
• You consent to receive recurring messages from Myya.
• Message frequency varies.
• Message and data rates may apply.
• Reply STOP to opt out and HELP for assistance.
Messages may include:
• Appointment reminders
• Insurance verification updates
• Shipping updates
• Personalized product recommendations
• Reorder reminders
We do not sell or share SMS opt-in data with third parties for marketing.
7. Data Retention
We retain your information only as long as necessary to:
• Provide services
• Maintain accurate insurance and order records
• Meet legal obligations
• Support business operations
You may request deletion unless we must retain data by law.
8. Data Security
We use administrative, technical, and physical security controls, including:
• Encrypted data transmission (HTTPS)
• Shopify’s PCI-compliant infrastructure
• Access control protocols
• Secure storage of insurance information
• Limited internal access to sensitive data
While no system is completely secure, we work diligently to protect your information.
9. Children’s Privacy
Myya does not knowingly collect personal information from children under 13.
If you believe a child has provided us with personal data, contact us at care@myya.com.
10. Updates to This Policy
We may update this policy to reflect:
• Changes in our services
• Legal requirements
• Operational updates
We will update the “Last Updated” date when changes occur.
11. Contact Us
Myya Privacy Team
Email: care@myya.com
Website: Myya.com